BeInG DATA Business Intelligence


Abundant information, originating from hundreds of thousands of different sources and methods, welcome to the universe of Big Data. Possessing the business intelligence to mine and extract meaning effectively from data is the whacking secret, and that is what BeInG DATA Business Intelligence proposes to achieve. You will learn how to cultivate out-of-the-box thinking skills, enhance your capacity for innovation, and drive transformative change within your organization.

How to arrive at a brilliant idea simply through organized contextualization of information? In the ocean of Big Data, those who contextualize navigate easily, and those who restrict their actions to analysis, eventually get stranded.

By 2025, the amount of data generated each day will reach 463 exabytes globally (all the words ever spoken by humans fit into only 5 exabytes!). Without the proper method, this unbelievable volume of data ends up distracting us from our initial research purpose. From the experience gathered in trying to grasp the uncomfortable universe of Quantum Physics, at Planck E we contend that expensive Cartesian analytical tools developed to decipher Big Data are highly inefficient (see article by Patrizia Tomasi-Bensik), simply because the capacity to process this incredible mass of data is non-existent.

The contextualization of data, the understanding of chaos and complexity theory, the generalized view as opposed to specialization, the establishment of value for intangible goods: these are the tools we must become familiar with if we are to grasp Big Data; if we want to effectively explore this gold mine. And this knowledge is certainly not restricted to the area of ​​computer science.

The proper assessment of this universe of information reveals patterns, correlations, previously hidden meanings that represent great business opportunities.

During the course BeInG DATA Business Intelligence you will learn how to conceive innovative, creative and non-orthodox techniques to achieve the full potentiality of Big Data in your professional and personal life.

What can you expect?

  • Creative Thiking Techniques: Introduction to various methods and techniques for fostering creativity and generating innovative ideas.
  • Case Studies and Examples: Real-world case studies and examples illustrating successful instances of out-of-the-box thinking in different industries and contexts.
  • Experiential Learning Activities: Hands-on exercises, and simulations designed to stimulate creative thinking, challenge conventional assumptions, and encourage participants to explore alternative perspectives and solutions.
  • Cross-disciplinary Insights: Exposure to insights from diverse fields, including psychology, design thinking, systems thinking, and creative arts, to broaden perspectives and inspire novel approaches to business chalenges.
  • Risk-Taking Experimentation: Encouragement to embrace risk-taking and experimentation as essential elements of out-of-the-box thinking, fostering a culture that values learning from failure and resilience in the face of setbacks.
  • Mindset and Attitude Shifts: Cultivation of a growth mindset and a willingness to challenge assumptions, explore unconventional ideas, and embrace ambiguity and uncertainty as catalysts for innovation and growth.
  • Actionable Strategies and Implementation Plans: Practical tools, frameworks, and action plans for applying out-of-the-box thinking principles to real-world business problems, with a focus on translating innovative ideas into actionable strategies and initiatives.

Elements of Big Data discussed during BeInG DATA Business Intelligence include :

  • The degree of complexity of a dataset;
  • The amount of value that may be obtained through the application of innovative techniques of analysis and contextualization vs. non-innovative techniques;
  • The use of longitudinal information within the process of analysis and latitudinal information within the process of contextualization.
  • Size is the first definition of Big Data.
  • Answers lie in the number of independent sources of data and their potential interaction.
  • Big Data is not tamed simply by the utilization of off-the-shelf information analysis software due to its inconsistent and unpredictable nature.

Who's it for?
Knowledge about Big Data is essential for all those who seek leadership through innovation and information. BeInG DATA Business Intelligence is aimed at executives from all types of backgrounds and professions that are not afraid to lose grip of their comfort zones. The training involves the reorganization and restructuring of traditional cartesian thinking, designed to develop better, smarter and faster solutions. If you are willing to change linearity for contextual thinking, then this course is for you.

Live Distance Learning

  • 8 Live-Sessions of 2 hours each
  • Schueduled at mutual convenience within a 2 month timeframe
  • Customized to your organization's business scope

    BeInG DATA Business Intelligence can also be given in-company, contributing positively to the improvement of motivation, intelligence, and creativity of the participating group.

    For further information, please access the following links:

    In case you have any questions, please contact us.

    On Demand

    • 8 live-sessions
    • Scheduled at mutual convenience within a 2 month timeframe
    • Duration: 16 hours total
  • € 1.500,00 per participant (excl. 21% VAT)
    Please verify applicable discounts here
  • The book: BeInG DATA

    BeInG Data
    by Patrizia Tomasi-Bensik
    Available at

    To learn more about holistic engineering, solutions inspired by nature, monetization of diseconomies, training courses or the incorporation of Being Data to your day-to-day, please follow us on the social networks.